Overview

• Sweeney has spent the past year developing the collection and is set to debut the lingerie line imminently.
• Jeff Bezos, Lauren Sánchez and Coatue partner Ben Schwerin are providing financial backing through a fund seeded with $1 billion from Bezos and Michael Dell.
• Her invite to the couple’s June wedding in Venice is now understood to have been linked to the business venture rather than a personal friendship.
• The Emmy-nominated star has leveraged ambassador roles with brands like HeyDude, Bai, Laneige and Kérastase to expand her fashion and lifestyle portfolio.
• Rumors of her starring as the next Bond girl remain unverified ahead of the lingerie label’s official launch.