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Sydney Sweeney Stands By Silence on ‘Genes’ Ad as Box Office Stumbles and Zendaya Rift Reports Grow

Reports of a rift with Zendaya rely on insider sourcing that has not been confirmed.

Overview

  • In new interviews, Sweeney again declined to apologize or condemn readings of the American Eagle campaign, calling perception “uncontrollable” and saying, “I did a jean ad,” while noting she had “put [her] phone away” during filming.
  • The campaign’s jeans/genes wordplay drew criticism for echoing eugenics rhetoric, and President Donald Trump publicly praised it as the “hottest ad ever,” intensifying scrutiny.
  • Her boxing biopic Christy opened to about $1.3 million across more than 2,000 theaters, a weak result widely discussed in coverage alongside the ongoing ad backlash.
  • Multiple outlets cite a Daily Mail insider claiming Zendaya will not do joint press with Sweeney for Euphoria Season 3, but neither star has commented and the claim remains unverified.
  • Celebrity reactions remain divided, with SZA and Christina Ricci liking a post criticizing Sweeney as Amanda Seyfried posted support, and reports note she is a registered Republican even as some coverage cautions that registration is not the same as vocal backing of Trump.