Overview

• Sydney Sweeney is poised to launch her own lingerie line in the coming weeks.
• The project is reportedly backed by personal stakes from Jeff Bezos and Lauren Sánchez, supplemented by funding from Coatue partner Ben Schwerin’s Innovation Fund seeded with $1 billion from Bezos and Michael Dell.
• Sweeney has spent roughly a year designing the collection, drawing on previous collaborations with swimwear brands and her roles as a global ambassador for consumer labels.
• Her presence at Jeff Bezos and Lauren Sánchez’s June 27 wedding in Venice is understood to reflect her emerging business alliance with the couple.
• The venture marks a strategic shift for the 27-year-old actress from on-screen roles to fashion entrepreneurship.