Overview
- In a GQ cover story, Sweeney says she chose not to issue a statement at the time because she is “not here to tell people what to think.”
- She calls comments from President Donald Trump and Vice President J.D. Vance “surreal” and says she largely ignored the uproar while working long days on Euphoria.
- Sweeney disputes reports of declining store traffic as “made up,” saying she monitored results during American Eagle’s quiet period as shares climbed.
- American Eagle executives have praised the campaign’s performance, with CEO Jay Schottenstein citing billions of impressions and stronger sales.
- The company has defended the “great jeans/genes” creative, which included a genetics line that triggered online claims of eugenics.