Overview
- Sweeney says she avoided the uproar by putting her phone away while working long days filming Euphoria.
- She maintains the “Sydney Sweeney Has Great Jeans” campaign was about product, as critics alleged the wordplay nodded to eugenics and Nazi imagery.
- President Donald Trump and Vice President J.D. Vance publicly defended her, which Sweeney called surreal.
- She says she tracked performance metrics, noting American Eagle’s shares climbed and calling headlines about falling in‑store visits “made up” during the company’s quiet period.
- American Eagle reiterated the ad was about jeans, and CEO Jay Schottenstein previously credited recent campaigns, including Sweeney’s, with significant impressions and improved results.