Overview
- Multiple celebrity outlets and unnamed insiders reported on Wednesday that Sweeney and Braun are engaged and that Sweeney recently moved in with Braun, but the couple has not publicly confirmed the news.
- The reports come as Sweeney is receiving wide criticism for a Novig sports advertisement that several athletes and social media users say sexualizes women in sport.
- Novig’s CEO has said Sweeney is a strategic partner and equity holder who approached the company and had significant creative input on the campaign.
- Industry reporting cites an unnamed source who says some agents advised Sweeney against the relationship because of Braun’s past disputes and possible career fallout.
- The pair were first linked in June 2025 after being seen at Jeff Bezos and Lauren Sánchez’s wedding, and current coverage relies mainly on celebrity outlets and insider accounts rather than an official statement.