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3w ago

Sydney Sweeney Powers American Eagle’s Fall Denim Campaign and Adds $250 Million in Market Value

The back-to-school push features immersive activations, highlighted by a limited-edition jean design channeling the actress’s authentic style.

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Sydney Sweeney en la campaña de la marca de jeans. Foto: captura Youtube
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Overview

  • American Eagle’s shares rose roughly 10% on Thursday and Friday, adding $250 million in market value after the campaign launch.
  • The Fall 2025 denim campaign kicked off for the back-to-school season with events at the Las Vegas Sphere and a 29-story 3D billboard in Times Square.
  • The initiative includes a limited-edition denim jacket and a signature “Sydney Jean” designed by Sweeney and stylist Molly Dickson, with proceeds from its embroidered butterfly motif donated to Crisis Text Line.
  • Retail traders on Reddit’s WallStreetBets helped amplify the stock rally by targeting American Eagle’s elevated short interest, which exceeds 10% of the public float.
  • Sweeney is also developing an exclusive lingerie line reported to be backed by Jeff Bezos and Lauren Sanchez, expanding her entrepreneurial ventures beyond her Hollywood roles.