Overview

• In a video shared on August 3, Deepak Goel ceremonially dipped a printed photo of Sydney Sweeney into the holy waters of the Sangam in Prayagraj.
• The Instagram post has drawn over 20,000 likes and triggered reactions ranging from amusement and confusion to sarcastic remarks about consent.
• Originating during Maha Kumbh 2025, the ‘digital snan’ trend previously saw Goel performing symbolic photo dips for ISB Hyderabad students seeking good placements.
• Many users linked the ritual to Sweeney’s recent marketing controversies, including her $95 bathwater soap launch and American Eagle denim ads.
• The viral trend underscores how internet culture merges pop icons with religious rituals and raises questions about respect for sacred traditions.