Overview

• American Eagle’s spot uses a genes/jeans pun with Sweeney saying, “My jeans are blue,” a conceit that set off weeks of polarized commentary.
• Gizmodo reports Sweeney’s film Americana opened to about $500,000, per The Hollywood Reporter, suggesting viral attention did not translate to ticket sales.
• An Economist/YouGov survey cited in coverage found 12% of respondents called the ad offensive, indicating limited public backlash.
• American Greatness argues the campaign is not racist and treats the uproar as proof of progressive overreach, presenting it as an anti‑woke marker.
• The Daily Wire counters that the ad’s sexualized presentation makes the Right’s celebration a hollow win for social conservatives.