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Sydney Sweeney Drives NYC ‘Housemaid’ Campaign With Candid BTS Post and Response to Ad Backlash

The campaign spotlights her producer–star role ahead of the Dec. 19 theatrical release.

Overview

  • Sweeney shared an Instagram carousel from New York that included a topless-but-covered behind-the-scenes photo as stylists prepared her for events.
  • Her post also featured a video celebrating Amanda Seyfried’s 40th birthday with cupcakes and snapshots from The Tonight Show and The Today Show.
  • She told People she is against hate and divisiveness as she addressed criticism of a summer American Eagle campaign, saying motives and labels assigned to her were not true.
  • At the film’s New York premiere, she advised aspiring actors to pursue the craft only as long as they truly love it, citing the industry’s frequent rejection.
  • The Housemaid adapts Freida McFadden’s 2022 thriller and pairs Sweeney with Amanda Seyfried and Brandon Sklenar, with the film set to open in theaters on Dec. 19.