Overview
- Sweeney told People she was surprised by the reaction and said she is against hate and divisiveness.
- She said she does not support the views some associated with the 'Great Jeans' campaign and acknowledged that staying quiet worsened the divide.
- American Eagle reiterated that the campaign was about denim, with the brand stating it "always was about the jeans."
- The ad drew accusations of eugenics and white‑supremacist undertones from critics, while political figures including President Donald Trump publicly weighed in.
- Coverage noted commercial effects for American Eagle, with reports of rapid sell‑through and market gains tied to the campaign, though precise figures varied across outlets.