Overview

• Sweeney addressed criticism in a new interview, saying most negative comments about Bathwater Bliss came from women.
• She contrasted the response to her soap with the enthusiastic reaction to Jacob Elordi’s bathwater-themed novelty items tied to Saltburn.
• The limited-release bar, marketed in collaboration with Dr. Squatch and described as containing her bathwater with sand and natural extracts, was reported to have sold out quickly.
• Sweeney said the concept answered fan curiosity and emphasized staying in conversation with her audience rather than courting outrage.
• Coverage notes that scrutiny of her promotion follows a July American Eagle ad that some social media users interpreted as referencing eugenic ideas.