Overview

• Sweeney told The Wall Street Journal she monitors audience reaction closely and described her branding choices as "very" strategic.
• She said criticism of the Dr. Squatch Bathwater Bliss largely came from women, contrasting it with fans’ enthusiasm for Jacob Elordi bathwater memes tied to Saltburn.
• The limited run of 5,000 bars priced at $8 sold out within seconds and later appeared on resale sites at steep markups reported around $1,500.
• Dr. Squatch, which marketed the soap as containing sand, pine bark extract and a touch of Sweeney’s bathwater, was acquired by Unilever for $1.5 billion in June.
• Sweeney declined to comment on the "great jeans/genes" American Eagle backlash, as the brand reiterated the campaign was about denim, while the controversy drew political attention including praise from President Donald Trump.