Overview

• Sweeney told Vanity Fair she will not discuss the denim campaign during press for Christy at its world premiere on Friday at the Toronto International Film Festival.
• American Eagle’s “Sydney Sweeney Has Great Jeans/Genes” ads drew eugenics-related criticism, which the company rejected as it maintained the campaign was strictly about denim.
• The retailer reported sold‑out Sweeney items, heightened customer acquisition and stronger revenue, with executives saying the campaign will continue.
• Sweeney said she gained more than 30 pounds, trained for months and sustained concussions while filming, with fight scenes performed using real on‑camera punches.
• Directed by David Michôd and co-starring Ben Foster, the film portrays Christy Martin’s rise in the ring and personal struggles, and is debuting at TIFF.