Overview

• The limited-edition Bathwater Bliss bar launched in May 2025 as part of Sweeney’s ongoing partnership with Dr. Squatch, which began in October 2024.
• Dr. Squatch produced exactly 5,000 bars, each accompanied by a certificate verifying it contains water from Sweeney’s personal bath.
• The soap is scented with outdoor-inspired notes of pine, Douglas fir and earthy moss balanced by a subtle touch of celebrity bathwater.
• Sweeney quipped that turning her bathwater into soap was “weird in the best way” after fans persistently requested it.
• The collaboration builds on Sweeney’s previous innuendo-filled adverts and highlights her ability to transform fan jokes into next-level marketing stunts.