Overview
- Sweeney said she was surprised by the reaction to the July campaign and that she does not support views some have linked to it.
- She acknowledged that staying quiet for months worsened divisions and said she hopes to refocus attention on what connects people.
- The ad featured the line about hereditary traits before the punchline, “My jeans are blue,” which critics said signaled eugenics or racist subtext.
- American Eagle reiterated that the campaign "is and always was about the jeans," maintaining a product‑focused intent.
- Political figures weighed in, with President Trump praising the ad, as outlets continued to note reports of strong sales and stock gains tied to the campaign.