Overview

• Sweeney told WSJ she closely tracks audience reaction to her work and described her marketing decisions as 'very' strategic.
• She reaffirmed that she pitched Dr. Squatch’s limited 'Bathwater Bliss' soap herself, with 5,000 bars selling out and later fetching steep resale prices reported as high as four figures.
• Sweeney said criticism of the bathwater stunt came largely from women and pointed to a racy Saltburn reference that she believes drew a different response.
• She declined to comment on American Eagle’s 'great jeans/genes' campaign, which drew accusations of eugenics-laced messaging.
• American Eagle publicly defended the ads, celebrities mocked them as others including President Trump praised them, and People reported Dr. Squatch’s June acquisition by Unilever.