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Sydney Sweeney Breaks Silence on American Eagle Ad, Says Backlash 'Didn't Affect Me'

In a GQ interview, she credits long Euphoria shoots for her earlier silence.

Overview

  • Sweeney addressed the months-old controversy for the first time, saying the American Eagle collaboration was simply an ad for jeans and had no personal or professional impact.
  • The campaign’s wordplay—“Sydney Sweeney Has Great Jeans,” echoing “genes”—triggered social-media criticism over perceived racial connotations.
  • She called it surreal that President Donald Trump and Vice President J.D. Vance publicly weighed in on the ad after it became a culture-war talking point.
  • Sweeney noted that American Eagle kept the campaign in place without a formal apology and said the company’s stock rose about 38% during the uproar, a figure she attributed to the period’s attention.
  • The actress said she will speak on issues on her own terms and is currently promoting the biopic Christy.