Overview
- In her first extended comments to GQ, Sweeney says the reaction to the “Sydney Sweeney Has Great Jeans” campaign was a surprise but did not affect her personally.
- She says she largely ignored the uproar while filming long days on Euphoria and chose not to issue a statement at the time.
- Sweeney says she tracked American Eagle’s performance, noted shares rose, and claims headlines about falling store visits were untrue during the company’s quiet period.
- President Donald Trump and Vice President J.D. Vance publicly praised the ad, which Sweeney characterizes as surreal attention.
- The campaign drew criticism for its jeans/genes wordplay, with American Eagle defending the creative as being about the product.