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Sydney Sweeney Breaks Silence on American Eagle Ad, Says Backlash Did Not Affect Her

In a new GQ interview, the Euphoria star calls the 'Great Jeans' campaign a straightforward clothing spot.

Overview

  • She says filming 16-hour Euphoria days kept her off social media, which is why she did not respond in real time.
  • She is promoting the biographical film Christy as she addresses the episode in press interviews.
  • American Eagle did not apologize and kept the campaign in market, with coverage noting a roughly 38% share-price rise during the controversy.
  • Critics said the 'jeans/genes' wordplay carried eugenic or racially charged implications.
  • President Donald Trump and Vice President J.D. Vance weighed in on the ad, bringing the debate into national politics.