Overview

• The project is financed through the Coatue Innovation Fund, a venture fund co-backed by Bezos and Sánchez.
• Sweeney has spent the past year developing the lingerie line after debuting a swimwear collaboration with Frankies Bikinis in 2023.
• Her attendance at the June 27 wedding of Bezos and Sánchez in Venice underscored the emerging business partnership.
• Specific launch dates and product features remain undisclosed and her representatives have not responded to comment requests.
• The 27-year-old actress is also a brand ambassador for labels like HeyDude and Laneige as she expands her entrepreneurial portfolio.