Overview

• 5,000 bars will go on sale June 6 at Dr. Squatch’s website for $8 apiece, each accompanied by a certificate verifying its genuine origin.
• The medium-grit formula combines exfoliating sand and pine bark extract with a measured amount of water collected during Sweeney’s October 2024 ad shoot.
• Dr. Squatch is offering 100 free bars to U.S. entrants through a giveaway on its website and Instagram until June 5.
• Sweeney embraced the viral jokes about her bathwater to reclaim her image and spotlight the ingredients in men’s personal care products.
• Social media reaction has been split between eager anticipation and skeptical criticism as the stunt fuels discussion about celebrity merchandise and hygiene culture.