Overview

• Dr. Squatch’s Instagram giveaway runs through June 5, offering 100 winners free bars of Sydney’s Bathwater Bliss.
• The full soap launch on June 6 will release 5,000 bars at $8 each exclusively on Dr. Squatch’s website.
• Each medium-grit bar blends exfoliating sand and pine bark extract with actual bathwater collected during the shoot.
• Sweeney says the collaboration reclaims control over her image and encourages men to consider natural personal care products.
• Social media reactions are divided between praise for its creativity and criticism of its unusual premise.