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SXSW Sydney Ends After Three Years, Will Not Return in 2026

Organisers point to shifting global conditions and market pressures following talks with the NSW Government and Penske Media Corporation.

Overview

  • Organisers confirmed the Sydney iteration has reached its closing chapter and will not proceed in 2026 after running from 2023 to 2025.
  • SXSW Sydney said it explored options with the NSW Government and global owner Penske Media Corporation before deciding to conclude the event.
  • The 2025 edition drew more than 345,000 attendees, with organiser-reported cumulative economic impact across three years of about $275–$276 million.
  • Across its run, the event counted more than 63,000 out-of-region attendees and reported a 35% year-on-year rise in international visitation in 2025.
  • Launched in 2023 as SXSW’s first expansion outside North America, the event was backed by TEG, Destination NSW and the NSW Government under a multi-year deal reportedly worth over $12 million.