Overview
- The 2026 edition runs March 12–18 in Austin, with the All-American Rejects set to open the Music Festival Opening Party at Stubb’s on March 12.
- SXSW confirms a condensed format that is two days shorter than 2025, with music, film/TV and interactive programs running concurrently.
- Programming will center on three downtown clubhouses: Innovation at Brazos Hall, Film & TV at 800 Congress and Music at The Downright.
- The first wave features 100 showcasing artists, including Joyner Lucas, DJ_Dave, Grrrl Gang, Milo Korbenski, Bayonne and KOAD, with more announcements to come.
- Initial Music Showcase Presenters include returning brands such as Billboard, NPR Music Stations, Rolling Stone, British Music Embassy and The Line of Best Fit, plus first-time presenters Willie Nelson’s Luck Reunion and Dream Con; media ties include Penske Media’s majority stake (2023) and P‑MRC’s 50 percent stake (2021).