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SXSW Festival Faces Backlash Over Pro-AI Promotional Content

Audiences at the South by Southwest festival express strong disapproval of AI promotion, highlighting industry concerns and resistance.

Peter Deng, OpenAI’s VP of consumer product and head of ChatGPT. (Photo by ERIC PIERMONT / AFP) (Photo by ERIC PIERMONT/AFP via Getty Images)
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Overview

  • SXSW attendees boo pro-AI presentations, signaling widespread discontent with the technology's promotion.
  • Film industry professionals, recently off strike, voice concerns over AI's impact on jobs and creative integrity.
  • Promotional videos touting AI's benefits met with jeers, underscoring the technology's controversial reception.
  • Panel discussions on AI face criticism, with some industry leaders warning against its dehumanizing effects.
  • The backlash reflects broader debates on AI's role in society and its potential to disrupt traditional industries.