SXSW Expands to London, Launching a New Cultural Hub in 2025
The iconic South by Southwest festival announces its first European edition in London, aiming to replicate its unique blend of music, tech, and culture.
- SXSW London to feature week-long events across Shoreditch, emphasizing local creative and technological innovation.
- Randel Bryan appointed as Managing Director, promising a platform for both renowned and emerging talents.
- London’s Mayor Sadiq Khan heralds the festival as a major boost for the city’s global cultural and tech reputation.
- The expansion follows SXSW’s successful launch in Sydney, marking its growing global influence.
- Organizers plan to maintain a focus on sustainability and community engagement, continuing Austin’s legacy.
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Los Angeles Times 
Austin Chronicle 
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Billboard 
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