Overview

• After a month of shopping at Lidl to save money, the shopper reports spending more than at Sainsbury’s.
• The Lidl Plus app delivered instant discounts and free bakery items, with incentives increasing as in‑store spending rose.
• Freebies encouraged additional visits that typically led to at least £10 in unplanned purchases.
• The rotating “Middle of Lidl” aisles selling non‑food items drove impulse buys, including one shop that escalated to £109.
• To control costs, the shopper now avoids the middle aisles and buys only needed groceries, noting staples like grapes at about £1.09 a punnet.