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SwitchBot Unveils AI Hub as Smart-Home Brain at IFA 2025, Plus E Ink Art Frame and AI Pets

The hub leans on local vision with cloud interpretation behind a paywall, signaling a push to make SwitchBot’s software the home’s control layer.

Overview

  • The AI Hub pairs on-device recognition of faces, pets, vehicles, and objects with a cloud visual language model that summarizes events and triggers automations, with facial recognition expected later this month.
  • Access to the cloud model will require a new subscription launching in October, and the company has not disclosed pricing.
  • Hardware includes dual-band Wi‑Fi, extended Bluetooth, 32GB of storage expandable to 1TB, support for up to eight 2K SwitchBot cameras with local RTSP and multi‑view on a connected display, and bridging of up to 30 products into Matter ecosystems.
  • The AI Art Frame uses color E Ink Spectra 6 and a locally trained model to generate images from prompts, comes in 7.3-, 13.3-, and 31.5-inch sizes, and is rated for up to two years on a charge.
  • SwitchBot also showed soft‑bodied AI pets Noa and Niko that move on wheels and recognize family members, and the company gave no prices or release timelines for any of the new products.