Overview

• Circana reports Switch 2 has exceeded 2 million units sold in the U.S. since its June 5 launch, running 75% ahead of the original Switch over a comparable window.
• The console was July’s best-selling hardware in both units and dollars and is the 2025 year-to-date leader in the U.S.
• U.S. gaming hardware spending rose 21% year over year in July to $384 million, the highest July since 2008, driven by Switch 2.
• PS5 dollar sales fell 47% year over year in July, Xbox Series X|S declined 69%, and spending on the original Switch dropped 52%.
• Nintendo says global Switch 2 sell-through topped 6 million in the first seven weeks and it is targeting 15 million by March 2026, with sustainability hinging on its $450 price and upcoming exclusives such as Pokémon Legends Z-A, Kirby Air Riders, and Metroid Prime 4.