Overview

• The Swiss Football Association this week assigned Lehmann a personal bodyguard after relentless online abuse threatened her safety.
• Brought on in the 82nd minute against Finland, Lehmann’s assist secured Switzerland’s 1-1 draw to advance into the quarterfinals.
• With over 16 million Instagram and 12 million TikTok followers, Lehmann’s visibility drives major endorsement deals but invites questions about her playing time.
• Lehmann insists “I am not an influencer. My profession is footballer” to emphasize her commitment to the sport despite her pop-culture presence.
• Earning hundreds of thousands per sponsored post helps offset gender pay gaps in women’s football as she champions LGBTQ+ visibility.