Overview

• SWISS outlined a revised premium service flow that replaces trays with individually plated courses in business class, adds a dedicated soup course, and enhances the after‑takeoff drink with a fresh element.
• First class introduces an amuse-bouche trio, trolley-served cold delicatessen, a seasonal sorbet, an expanded five-cheese course, and an afternoon tea service on select daytime flights.
• Premium comforts are refreshed with Zimmerli pajamas and a Sisley amenity kit in first class, plus new business-class bedding, a Muntagnard sleep shirt on overnight flights over 10 hours, and higher-quality headphones.
• Business-class amenities expand to VIU-designed kits with Soeder care items, a broader bread, cheese, and dessert selection, and Aeschbach pralines served with coffee or tea.
• The upgrades are the soft-product pillar of the SWISS Senses program, which launches on incoming Airbus A350s and will be retrofitted across the long-haul fleet, with crews trained and procedures trialed for rollout.