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Swiss Competition Commission Investigates Beiersdorf’s Nivea Prices

A complaint from Migros claims the company demanded higher prices for Nivea products in Switzerland than in comparable European markets.

Eine Schweizer Supermarktkette hat Anzeige gegen den Nivea-Hersteller Beiersdorf erstattet (Symbolbild).
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Overview

  • The Weko launched its investigation in June 2025 to assess whether Beiersdorf exploited its dominant position over Swiss retailers.
  • Investigators will examine if Migros faced higher wholesale rates for the same Nivea products compared with other European supermarket chains.
  • The inquiry is set to run for 18 months under a presumption of innocence that allows Beiersdorf to submit evidence.
  • Migros filed its antitrust complaint after negotiations over improved pricing terms collapsed in autumn 2024.
  • The outcome could affect consumer prices and competitive balance in Switzerland’s cosmetics sector.