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Swiped Sets Sept. 19 Streaming Debut After TIFF, With Lily James as Bumble Founder

Critics spotlight Lily James’s turn and a legally careful treatment shaped by Wolfe Herd’s settlement NDA.

Overview

  • Lily James leads the unauthorized biopic, which premiered in TIFF’s Gala section and is slated to stream Sept. 19 on Hulu in the U.S. and on Disney+ internationally, including JioHotstar in India.
  • The film traces Whitney Wolfe Herd’s path from Tinder’s early team to her 2014 exit and lawsuit—settled without admission of wrongdoing—before founding Bumble with a women-first messaging feature.
  • Early reviews commend James’s performance but describe the movie as cautious, legally sanitized, and arriving too soon to deeply probe its subject.
  • Due to a non-disclosure agreement tied to the 2014 settlement, Wolfe Herd did not participate, prompting filmmakers to rely on news reports and court documents.
  • James says she had no contact with Wolfe Herd and prepared by studying public materials, including mimicking a MasterClass to capture mannerisms and voice.