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Swiped Now Streaming as Whitney Wolfe Herd Says She Tried to Shut Down the Biopic

Produced without her involvement because of NDAs, the Hulu/Disney+ biopic carries a dramatization disclaimer.

Overview

  • The film, starring Lily James as Whitney Wolfe Herd and directed by Rachel Lee Goldenberg, premiered at TIFF on September 9 and began streaming September 19 on Hulu in the U.S. and Disney+ internationally.
  • Wolfe Herd told CNBC she asked her lawyer two years ago to “shut it down,” but was advised she could not stop it because she is a public figure and the project relied on public information.
  • Goldenberg said the team could not speak with Wolfe Herd and instead drew from court filings, media interviews and archived social media, resulting in a story labeled as fictionalized for dramatization.
  • The movie portrays Wolfe Herd’s early role at Tinder, her 2014 sexual-harassment lawsuit that ended in an out-of-court settlement reported at about $1 million, and the concept behind Bumble’s women-first design.
  • Early reviews are mixed, frequently praising James’s performance while criticizing the film’s cautious, condensed treatment of its subject and straight-to-streaming feel.