Overview

• Amazon dominates the affordable swimwear market, offering a wide range of stylish options under $20, including tummy-control and high-waisted designs.
• Tummy-control swimsuits and ruching details are highly sought after for their flattering and confidence-boosting effects.
• Retailers such as Lane Bryant and Old Navy are recognized for their plus-size and customizable swimwear collections, addressing inclusivity and diverse body types.
• Playful design elements like ruffles, cutouts, and vintage-inspired styles, including pin-up aesthetics, are trending for the summer season.
• Swimsuits designed for mothers emphasize comfort, style, and support, with features like adjustable straps, supportive tops, and modest coverage to enhance post-baby body confidence.