Particle.news
Download on the App Store
3 ARTICLES
·
3w ago

Swiggy Transfers Digital Food Brands to Kouzina in Strategic Shift

The licensing agreement marks Swiggy's exit from private labels as Kouzina begins scaling the brands under its asset-light model.

Swiggy to transfer ownership of digital-first food brands to Kouzina; stock slips 2%

Overview

  • Swiggy has granted Kouzina Food Tech exclusive licenses to operate its digital-first food brands, including The Bowl Company, Homely, Soul Rasa, and Istah.
  • The agreement includes a pathway for Kouzina to gain full ownership of the brands upon meeting specific conditions.
  • Kouzina has already launched Homely in select Bengaluru areas, with The Bowl Company set to relaunch this week as part of its expansion strategy.
  • This move allows Swiggy to focus on its core delivery and quick-commerce businesses, following the closure of its Genie hyperlocal service.
  • Kouzina plans to scale the brands geographically using its cloud-kitchen-driven, asset-light model, aligning with the growing demand for diverse food delivery options in India.