Overview
- Swiggy has granted Kouzina Food Tech exclusive licenses to operate its digital-first food brands, including The Bowl Company, Homely, Soul Rasa, and Istah.
- The agreement includes a pathway for Kouzina to gain full ownership of the brands upon meeting specific conditions.
- Kouzina has already launched Homely in select Bengaluru areas, with The Bowl Company set to relaunch this week as part of its expansion strategy.
- This move allows Swiggy to focus on its core delivery and quick-commerce businesses, following the closure of its Genie hyperlocal service.
- Kouzina plans to scale the brands geographically using its cloud-kitchen-driven, asset-light model, aligning with the growing demand for diverse food delivery options in India.