Overview
- Toing is live on the App Store and Google Play as a separate app running in select Pune areas such as Kothrud, Hinjewadi, Wakad, Aundh, and Pimple Saudagar.
- Listings come from regular restaurants rather than cloud kitchens, and the service does not promise Snacc‑style ultrafast delivery.
- The app spotlights categories like meals under ₹99 with typical orders around ₹100–₹150 and options under ₹250, though final bills can rise with taxes and charges.
- MediaNama’s checks show a ₹12 platform fee on Toing versus ₹15 on Swiggy’s main app, with some surcharges such as packaging or weather fees absent on Toing in observed orders.
- The launch fits Swiggy’s multi‑app, affordability strategy as platform fees have risen and an 18% GST now applies to local delivery fees, with early traction modest at over 500 downloads and reports indicating no immediate scale‑up.