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Swiggy Logs 1,336 Biryani Orders a Minute as New Year’s Eve Demand Surges Across India

Swiggy’s live feed spotlighted comfort-first choices and Instamart’s role in gifting and big-ticket purchases.

Overview

  • By 7:30 pm on Dec 31, Swiggy had recorded 218,993 biryani orders, running at 1,336 a minute before 8 pm, with the platform citing about 93 million biryani orders across 2025.
  • Burger and pizza demand ran neck and neck, with more than 90,000 burgers by around 9:30 pm and, by 8:30 pm, over 2.18 lakh pizzas versus over 2.16 lakh burgers.
  • Comfort and ‘sober’ picks featured strongly, including 29,618 chai orders, 9,410 khichdi, 4,244 upma, and 1,927 salads in Bengaluru, alongside dessert spikes like gajar ka halwa and gulab jamun.
  • Swiggy reported that 66,704,007 people ordered food for others in 2025, and the company’s co-founder said nearly one in nine New Year’s Eve Instamart orders were placed for friends and family.
  • Instamart clocked high-value buys such as two iPhones worth ₹1.8 lakh in Bengaluru and gold worth ₹1.45 lakh in Mumbai, while viral outliers included a 16-kg biryani order and a Bengaluru user’s 100-burger cart; deliveries continued through the night despite reports of worker protests.