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Swiggy Lifts Platform Fee to Rs 15 in Select Markets as Zomato Moves to Rs 12

An upcoming 18% GST on delivery fees from September 22 puts margins in focus, with brokerages expecting limited net effect from likely pass‑throughs.

Overview

  • Swiggy raised the flat charge to Rs 15 per order in high‑demand areas, marking its third increase in three weeks.
  • Zomato increased the levy to Rs 12 per order, with the fee applying to subscription members such as Gold users.
  • Both companies positioned the hikes as festive‑season adjustments that could be rolled back once demand eases, according to reports.
  • Analysts estimate Zomato’s Rs 2 increase could add about Rs 15 crore in monthly revenue, while current order volumes imply roughly Rs 3 crore in daily platform‑fee intake for each company.
  • The GST Council’s 18% tax on delivery fees from September 22 may add about Rs 2–2.6 per order, and JM Financial projects negligible overall impact due to waived delivery charges and pass‑through, even as online backlash and low‑fee rival Ownly intensify pressure.