Overview

• The in-app section is live in more than 175 cities including metros like Bengaluru and Delhi as well as Tier-2 hubs such as Mysore and Tirupati.
• Meals span a broad selection from biryani and rolls to pizzas, burgers and regional dishes, ensuring variety at a fixed price point.
• All orders placed through the ‘99 Store’ qualify for free delivery when customers choose the Eco Saver mode.
• The offering targets Gen Z consumers, college students and first-time earners looking for budget-friendly daily meal options.
• The launch builds on Swiggy’s December 2023 Pocket Hero program and addresses softer sector growth driven by inflationary pressures.