Overview
- The service is live in Bengaluru with expansion to Mumbai, Delhi and other metros in the coming days.
- Orders can bundle items such as cakes, flowers, sweets, perfumes or toys into a single checkout using Swiggy’s food and Instamart networks, with delivery in about 10–60 minutes to the buyer or directly to the recipient.
- The catalog features curated options across premium chocolates, cakes, flowers, electronics, jewellery and toys, with browsing by occasion, recipient or category.
- An AI-powered chatbot for personalised gift recommendations is planned for release in the coming weeks.
- Swiggy says it will focus on product–market fit with birthdays expected to be the biggest use case, and it has recently raised its platform fee to Rs 15 per order.