Swiggy Instamart's Election Day 'Tinday' Campaign Draws Attention in Mumbai

Swiggy Instamart uses a creative campaign involving free 'tinday' to boost voter turnout in the Maharashtra Assembly Elections.

Swiggy Instamart is distributing free 'tinday' with orders in Mumbai to encourage voting in the Maharashtra Assembly Elections.
The campaign features a playful message comparing unwanted 'tinday' to being stuck with an undesired government if people don't vote.
Social media reactions highlight the humorous rhyming of 'tinday' with the name of Maharashtra's Chief Minister, Eknath Shinde.
The initiative aims to address Mumbai's historically low voter turnout and motivate residents to participate in the democratic process.
Voting for the 288 assembly seats began today, with results expected on November 23, involving over 9.7 crore eligible voters.