Swiggy Debuts Crew as Invite-Only Travel and Lifestyle Concierge App
The beta launch of Crew marks Swiggy’s push into lifestyle services for affluent users seeking concierge-level convenience.
Overview
- Swiggy unveiled Crew on April 21, 2025, launching an invite-only beta on the Apple App Store and Google Play following 15 days of internal trials.
- Developed by Bundl Technologies Private Limited, Crew offers concierge services from dinner reservations to travel bookings and premium gift sourcing.
- Users can also request tasks such as securing international driving licences, arranging laundry, locksmith services and planning overseas vacations.
- The app refines lessons from Swiggy’s Rare Life subscription platform by delivering concierge support through a dedicated mobile interface.
- Crew joins Swiggy’s expanding non-food portfolio alongside Pyng’s professional services marketplace and the Assure B2B supply app.