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Swift's 'Showgirl' Cinema Release Party Hits $15 Million in First-Day Ticket Sales

Early sales point to a strong box-office weekend for Swift's cinema-only album launch.

Overview

  • The 89-minute film screens Oct. 3–5 across 540 AMC theaters in the United States.
  • Attendees will see the world premiere of the music video for The Fate of Ophelia, behind-the-scenes footage, track-by-track commentary and new lyric videos.
  • Heavy demand on Sept. 19 strained AMC’s app with extended virtual queues, and the chain advised trying in-theater purchases.
  • Deadline projects a three-day gross of US$30 million to US$50 million based on early presales.
  • A simultaneous rollout is planned for Canada, Mexico, the United Kingdom, France, Germany, Australia and New Zealand, with further territory details expected.