Overview

• Taylor Swift’s guest spot on the August 13 New Heights episode drew widespread media coverage and attracted viewers beyond the usual sports audience.
• The ‘92 percenters’ nickname originated from Jason Kelce’s 2023 claim that quarterback sneaks convert 92 percent of one-yard attempts.
• The Philadelphia Eagles’ coordinated ‘Tush Push’ sneak variant underscores the play’s reliability and informs the label’s football roots.
• Hosts frequently address the ‘92 percenters’ directly during live podcast tapings, reinforcing the community feel among listeners.
• Travis Kelce’s relationship with Swift and the brothers’ candid banter have helped New Heights cross over into mainstream pop culture.