Overview

• Travis Kelce launched the limited-edition AExTK/AE x Tru Kolors collection on Aug. 27, featuring more than 90 pieces priced from $14.95 to $179.95 with a second drop slated for Sept. 24.
• The ad campaign enlists six athletes: Azzi Fudd, Jeremiah Smith, Drew Allar, Suni Lee, Kiyan Anthony and Anna Frey.
• Kelce said he worked closely with American Eagle for nearly a year, collaborating on every design and creative decision.
• CNBC reported that American Eagle shares rose about 5% in early trading following the collaboration news.
• Ed Kelce said the proposal occurred roughly two weeks before the public announcement at home, and separate media reports indicate the couple plans a private, family-centered wedding.