Overview

• Meta data shared with Billboard shows the couple’s Instagram post surpassed 1 million reposts in six hours, a platform record, with likes topping 29–30 million within a day.
• One day after the engagement went public, Kelce launched AE x Tru Kolors, a limited-edition American Eagle collaboration exceeding 90 pieces priced roughly $14.95 to $179.95, with a second drop slated for September 24.
• Kelce said he served as creative lead on the project he kept under wraps for nearly a year, highlighting athlete-driven style and bespoke fabrics in the design process.
• The campaign features Olympic gymnast Suni Lee, UConn’s Azzi Fudd, Ohio State’s Jeremiah Smith, Penn State’s Drew Allar, Syracuse’s Kiyan Anthony and teen tennis player Anna Frey.
• Ed Kelce said the proposal happened about two weeks before the announcement and that Travis asked Taylor’s father, Scott Swift, for permission, as teams, players and public institutions publicly celebrated the news.