Overview

• Swift and Kelce’s announcement surpassed 20 million likes and continues to climb, according to the outlet’s snapshot.
• The outlet’s updated ranking keeps Messi’s Dec. 18, 2022 World Cup post at No. 1 with 74.5 million likes, ahead of the 2019 egg at about 60.5 million.
• Including Messi and Cristiano Ronaldo, the Swift–Kelce post sits outside the top 20 by likes, though it would land in the top 20 if soccer posts were excluded.
• Follower counts help explain the disparity, with Ronaldo at about 663 million, Messi near 506 million, and Swift above 280 million on Instagram.
• Other high‑engagement entries highlighted include Messi’s Dec. 20, 2022 trophy‑in‑bed photo at 53.7 million and viral reels in 2024–25 reaching roughly 35–49 million likes.