Overview

• Taylor Swift and Travis Kelce confirmed their engagement on August 26 via a joint Instagram post that was reported to receive more than 28 million likes in under 24 hours.
• Fanatics said Travis Kelce’s Chiefs jerseys reached their highest sales level since Super Bowl LIX, with nearly a 200% increase during the week of the announcement.
• Shares of American Eagle, a partner of Kelce’s Tru Kolors line, rose more than 8% after the news, as brands leveraged the moment with viral posts.
• Nielsen-reported gains tied to Swift’s NFL presence included a 53% increase in female viewers aged 12–17 versus the season average, reinforcing the league’s crossover appeal.
• Kelce’s father told News 5 the proposal occurred two weeks before the public post in the garden of Kelce’s home, while a purported high‑school photo from Andy Slye went viral as users questioned its authenticity.